Simulated Ocular Surgery
Simulated Ocular Surgery
March 2013

To support the global launch of Simulated Ocular Surgery at the AAPOS Strabismus Surgery Workshop (Boston, USA) we built, a microsite with three functions: to act as a holding page during development of the full educational and e-commerce site; to provide a method for people to register for updates on the main site's progress; and to show how the products are used.

The first two functions were straightforward but showing a large number of shots on a one-page website presented more of a challenge. After a few iterations, we decided upon the current gallery option then, to ensure we had the quality of product shot we wanted, we carried out a day's photoshoot in our studios with heads, eyes and our talented client demonstrating the surgical technique used on each.

This one's not a project for the squeamish or the faint of heart!

Tags: March-2013, SOS
On its way...