Oracle Channel Marketing
Programme Rollout Expanded
Oracle Channel Marketing Programme Rollout Expanded
May 2012

Following strong results from the latest campaigns with Sage, Temenos and Cvidya, Room 58 are to create 4 more ISV Lead Generation campaigns during Q1 of 2012. Structured demand generation campaigns comprise an email which links to a digi-book and promotes the benefits of the partners offering on Oracle platform. This is then followed by a telemarketing campaign for lead follow up and qualification. The outcome has been a significant increase in the volume of joint-sales ready opportunities for both businesses.


Tags: May-2012, Oracle, Technical
On its way...