March 2014

Infomentum helps businesses better manage their enterprise content and information through consultancy and implementation of UI and CX strategy. They conducted new research on ‘Gen C’ and we worked closely with them to create a video that explains this new demographic to their clients. Room 58’s design and multimedia teams worked on this ‘doodle ad’ project to give infoMENTUM a video which explains ‘Gen C’ the new demographic not defined by age or location but by their constant connectivity to technology and their need to be treated as an individual.

Tags: Infomentum, March-2014, Technical
On its way...