The Harley-Davidson Bar & Shield Awards is a program running in Latin America to recognise Dealer excellence. It supports Retail 2020 - the H-D vision that is aimed at transforming their internal capabilities and evolving the customer experience. The Awards focus on all performance areas of the Harley dealerships, particularly those that allow you to maximise efficiencies and profitability while providing a premium Customer experience.
We were approached by H-D Latin America and asked to help them create Awards collateral for their dealers. The aim was to explain the Awards, how to enter, why they should enter and what they have to do to win! Creative work commissioned included an Awards Guide Book produced in 3 different languages (English, Spanish and Portuguese).
We've done our bit… Now it's down to the Harley Dealers and all their hard work!
Good luck to all.