The new, exciting and mesmerising world of cinemagraphs have really piqued a number of our creative designers’ minds. So much so we decided to scour the internet to find out not only how to explore their creative potential but to also to source our own favourites too. So what is a cinemagraph? Well, they essentially are partially animated photographs in which a subtle movement action occurs. A sort of half way between a photograph and a full movie. They are a great way to grab a viewer’s attention and substantially increase online dwell time. Be prepared to be mesmerised.