CGT Lettings – The Landlord's Choice
CGT Lettings – The Landlord's Choice
May 2013

Following an insightful and productive workshop with CGT Lettings' leadership team, we sat down to work with their WHY and develop a design and marketing strategy that would knock their socks off and a brand refresh that subtly updated their logo retaining their highly recognisable colour pallet.

We built a strategy that challenged their perception of the company but also strived to retain CGT's 25-year heritage, all the while keeping in mind the intention to reposition them as The Landlord's Choice: the champion of landlords' needs, wants and rights.

We rolled out a strategy to the Board that not only planned to do exactly this but also made them rethink their approach to their business overall which was received by the Board of Directors.


Tags: May-2013, CGT
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