AEM Regional Logo
AEM Regional Logo
December 2013

Covering South Korea, Taiwan, Hong Kong, Guam, New Caledonia, Indonesia, Thailand, Philippines, Brunei, Singapore, Malaysia and Vietnam, Asia Emerging Markets commissioned us to create a visual identity that tied the diverse countries and cultures together. Unlike some of our other regional logos, which can capitalise on common themes or languages (such as MENA), this one was more of a challenge. With the region being home to over 500m people and the median age hovering around the late 20s and early 30s, it was important that the creative convey energy and modernity while staying true to the H-D legend and heritage. By working closely with the client and knowing the brand like we do, we arrived at a slick and sleek logo to inspire the region’s dealers.


Tags: December-2013, AEM-Regional-Logo, Technical
On its way...